Tenhle článek uveřejnil Ph.D. Henry Makow na svých webových stránkách. Uvádím ho v angličtině, třeba se najde někdo, kdo by to přeložil. Myslím, že to docela stojí za to.

The key to good writing is to consider your audience.Recently a feminist wanted to vent and sent me a long diatribe.

I replied: “What makes you think I’m going to read this once I’ve figured out it isn’t praise?”

People think you will read their thoughts just because they took the trouble to write them down. Communication is not the same as self-expression. If you need to express yourself, start a diary.

Consider your reader! First, don’t waste his time unless you have something important to say. Samuel Johnson said: “No man but a blockhead writes except for money.” Samuel Butler added: “Do not write until the pain of not writing has become excruciating.”

Second, ask if your reader wants to read your message. You must write in an inviting way and convince him it is of vital interest.

Put yourself in the reader’s position. He doesn’t have much time or patience. He is looking for something that will inform, empower and lift his spirits.

You must pique his interest and get your message across quickly. The Internet is a very competitive environment. There is a plethora of good, free material. To compete, you must be as quick, easy and engaging as possible.

George Bernard Shaw had the best advice. “Have something original to say and say it in the most candid straight-forward way possible.”

Keep it short! Weed out unnecessary words. Words are our currency. Don’t inflate it.

Someone else said, “Clear writing requires clear thinking.” If your message isn’t clear in your mind, it’s not going to be clear on the page. State your conclusions and give a couple of proofs. Don’t cite a lot of evidence and expect your reader to figure out what you are trying to prove. (i.e. the reader wants your conclusions; he doesn’t want your calculations. He will either accept or reject your views.)

Ideally, convey your message in your first paragraph so the reader can decide to continue or not. Write in a linear way, one-thought-per sentence. Good writing requires much rewriting. If you can, put the work away and look at it again after a few days.

None of this will stop the New World Order but it will enable us to get our message across more effectively.